Humani Pilates

Conceptual redesign of my hometown pilates studio’s branding and website, inspired by their new studio in Midtown. I created a website and branding that felt modern and open yet inviting and warm, capturing the elements that drew me to the studio when I joined.

I incorporated transparency in the imagery to lean into the flow and movement of pilates. I also paired a thick sans serif with delicate, thin fonts to capture the strength and balance pilates fosters. I incorporated subtle hover effects to add interest throughout the site and give a sense of movement. I drew inspiration from the studio itself as I imagined the color palette.