SmartLess

SmartLess debuted on SiriusXM in 2024 with early access, requiring a scalable guest episode system to support weekly promotion. I designed a custom episode system that seamlessly translated the SmartLess brand into the SiriusXM app, evolving our standard episode template into a more branded, talent-first visual system.

The template became a core part of the launch strategy, helping exceed listener goals within the first month, and remains in use weekly more than two years later. The work demonstrated the value of treating episode artwork as a branded system rather than a templated asset.